Position · 5 min · Position
Why a Gun Brand Should Shut Up About Politics
We're unapologetically pro-2A. We're also exhausted by being sold an argument every time we want to buy a hoodie.
Let's be clear about where we stand: we believe in the right, full stop. The name is not subtle. But believing in something and shouting a talking point at you are different activities, and the second one has gotten very, very boring.
Almost every brand in this space defaults to outrage because outrage is easy and it sells to the choir. The problem is the choir is already in the building. Outrage doesn't grow a culture; it just makes the existing one louder and smaller.
We'd rather report the absurdity than rage about it. A wink lands with people a lecture never reaches, and the people it reaches are exactly the ones this culture needs next.
The Amended Rights desk.